"WE'RE GOING TO SHOW THEM IMAGES OF PEOPLE FROM THIRD PARTY SOURCES THAT ARE AUTHENTIC AND ARE NOT TRYING TO ACTUALLY SELL THEM THE PRODUCTS, BUT ARE RATHER SWATCHING IT ON THEIR SKIN. AND SO YOU CAN SEE FROM A RANGE OF DIFFERENT SKIN TONES FROM FOLKS WHO ARE SAYING THIS IS WHAT THIS ACTUALLY LOOKS LIKE APPLIED TO MY SKIN. SO THAT IS A SIMILAR EXPERIENCE TO WHAT YOU’D GET IN A PHYSICAL STORE APPLYING IT TO YOUR OWN HAND AND SEEING WHAT THE PIGMENTATION IS. SIMILARLY, IF YOU’RE A TEXT-DRIVEN CONSUMER WE WILL USE ARTIFICIAL INTELLIGENCE TO EXTRACT FROM OVER 15 MILLION REVIEWS TO SHOWCASE THE COLLECTIVE PERSPECTIVE OF WHAT USERS HAVE SAID THIS PRODUCT IS GOOD FOR. SO WE CAN TELL YOU RIGHT OFF THE BAT, HEY, THIS IS ACTUALLY IN THE TOP 80TH PERCENTILE OF CREAMINESS. AND HERE ARE A COUPLE OF QUOTES FROM SELECT REVIEWS THAT WE FOUND THAT AFFIRM THAT CONCLUSION. BUT IF YOU WANT TO GET MORE IN-DEPTH, HERE ARE A THOUSAND OTHER REVIEWS THAT ELABORATE ON IT–AND, FURTHER, YOU ARE ABLE TO FILTER DOWN JUST TO FOLKS WHO HAVE OILY SKIN LIKE YOU DO." – B.G.
"OR, IF YOU ARE MORE INTERESTED IN WATCHING VIDEOS ABOUT THESE PRODUCTS, WE’VE NOW GATHERED OVER THREE MILLION VIDEOS FROM ACROSS THE WEB WHICH WE’VE EXTRACTED INSIGHTS FROM THAT ARE RELEVANT TO OUR CONSUMERS. AND SO IN THIS CASE THE USER WOULD BE ABLE TO CLICK A BUTTON AND SEE REVIEWS FROM PEOPLE WHO HAVE SIMILAR SKIN TONES ACTUALLY TALKING ABOUT THIS PARTICULAR PRODUCT. AND FROM THERE YOU CAN EVEN SKIP TO THE POINT IN THE VIDEO WHERE THEY ARE TALKING ABOUT THE PRODUCT ITSELF. " – J.H.
MORE ABOUT DESIGN WITH MULTIPLE GRIDS OF INFORMATION
PROJECTS
