BUSINESS INQUIRIES


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WHO WE ARE

THE PIONEERS is a digital strategist and creative catalyst. Our mission is to find art in the everyday, and to elevate the everyday into art.

We specialize in the design and implementation of branded web, email, and social content for clients at the forefront of fashion, art, design, beauty, entertainment, and social good. We work with clients to exchange traditional advertising and marketing methods for cutting-edge content and circulation based on collaboration and culture. We manage the creative process from the initial concept to ongoing implementation. We offer our clients consistency and flexibility through our unique and sustainable approach--executing campaigns, community building, messaging, maintenance, and more -- on the daily.


WE CHANGED THE MODEL BY OVERSEEING OUR CONCEPTS FROM STRATEGY & DESIGN TO DAILY IMPLEMENTATION. AND IT WORKS.

WE BELIEVE

+ in collaboration from the first call

+ that the big agency aesthetics and small business budgets aren’t mutually exclusive

+ that the best inspiration comes from the places that other people aren’t looking

+ in art for art’s sake, but also in commercial success through execution and returns

+ that our team can help you extend yours -- no task is too big or too small, and every project benefits from more perspective, experience, and resources 


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PEOPLE

CREATIVE DIRECTOR, ART, Saul Appelbaum holds a Bachelor of Fine Art from the School of the Art Institute of Chicago, a Master of Architecture from Cornell University, and a Master of Fine Art from the University of Chicago. Since 2001, he has worked on projects including those for ASICS Tiger, the Columbus Museum of Art, FGP Atelier, InStyle Thailand & Mexico, the Ann Hamilton Studio, The Jewish Federation, L’Officiel Thailand & Ukraine, Kids of Immigrants, Vogue Czechoslovakia & Portugal, the Singapore Art Museum, Critical Inquiry, Harper’s Bazaar Brazil, and Numero Russia.

CREATIVE DIRECTOR, WRITING, Ali Nemerov holds a Bachelor of Arts from the University of Pennsylvania and a Masters in the History of Art from Williams College. She has worked with leading American cultural institutions including Glenstone Museum, the Whitney Museum of American Art, MASS MoCA, and the Institute of Contemporary Art Philadelphia as well as pop publications including Marie Claire, Seventeen Magazine, and Cosmopolitan. She has published monographs on artists ranging from modern masters including Brice Marden, Cy Twombly, and Louise Bourgeois to iconic contemporary artists including Robert Gober, Charles Ray, and Roni Horn and has produced award-winning audio and video series for numerous cultural institutions.


Saul Appelbaum and Ali Nemerov believe that art is a fundamental change agent for culture and commerce, at no time functioning more compellingly than now.

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WHAT WE DO

CREATIVE DIRECTION
+ Comprehensive strategy, management, and production of creative assets for core creative (brand book, logo, media kit, website) and standalone campaigns (design, copywriting, still & moving image, landing pages, social media posts, personalized and en masse email, print, etc.)

BRAND IDENTITY, POSITIONING, AND STRATEGY
+ Research, competitive analysis, and development for brand creation and refresh

DIGITAL DIRECTION
+ Strategy and design for cross-channel and cross-property email, website and social media initiatives connecting digital creative with operational growth

PHOTO, VIDEO, COPY, EDITORIAL PRODUCTION
+ Full-service production to include concepting and development, casting, location scouting, and post-production
+ Breakout services including in-house and external artists with expertise in video direction, still photography, design, illustration, hair, makeup, and styling

DIGITAL DISTRIBUTION: CHANNEL GROWTH
+ Growth and sales strategy, advertising, community management, search engine optimization, cross-platform advertising management, email acquisition and email listserv segmentation, and social brand activations / cross-promotions with top-level talent, business leaders, and personalities


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1.

DISCOVER

It all starts with an idea - your idea. In this phase we fully immerse ourselves in the concept through conversation and sharing inspiration.

We discuss the vision, needs, timeline, and operations -- asking both the interesting questions and the tough ones in order to align on how the project will unfold.

We research competition and present qualitative and quantitative reports and mood boards to ensure clear differentiation and direction.

2.
DESIGN

This is where we bring ideas to life. We build the concept and strategy from phase one, and begin to formulate strategies for creative distribution.

We establish a baseline, present a series of iterations, assess what is good and bad, refine select options, and determine what to push into final production.

3.
DEVELOP

We dive deeper into options from phase two, move into final edits, and complete the release strategy and tactics.

We organize all deliverables into comprehensive packages and align with release documentation.

4.
DELIVER
We deliver and / or distribute -- anything and everything.
5.
DIGEST

Take a deep breath. Mission accomplished! Now is the time for reflection and future planning.

In this phase we review and document strengths, weaknesses, opportunities, and challenges from phases one through four.

6.
DO IT AGAIN

We understand that no matter the level of success there is always room for growth and opportunity. Fine tune, fine tune, and innovate.

In this phase we make actionable lists from phase five to push into new initiatives and optimize what already exists.

After going through all phases with clients we establish a strong rapport generating creativity and efficiency through time.