IN 'AGILE DEVELOPMENT' FOR SOFTWARE ONE BUILDS A MINIMUM VIABLE PRODUCT, TESTS IN THE WILD, LEARNS, EITHER ITERATES OR PIVOTS, AND REPEATS. AGILE CINEMA™ DOES THE SAME WHILE FLUIDLY MOVING BETWEEN FICTION & NON-FICTION.
Logline: An agency (legal corporate personhood) finds itself caught in an unstable love triangle with the thing itself and representations of the thing. They run in circles in opposite directions, or spiral toward delirium. To break the cycle they script a linear continuity design mission, running forward against the countdown to madness.
